What this checker looks at
Six things decide whether an AI engine can describe your practice accurately. Each one is measured on your live site, and each one is fixable.
1 · AI crawler access
Whether GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended and Bingbot are allowed by your robots.txt. A single Disallow line here can make everything else pointless.
2 · Structured data
The machine-readable record of who you are, where you are and what you treat. Without it, an engine has to infer your practice from prose — and often names a competitor instead.
3 · Answer readiness
Whether your page contains clean, quotable answers to the questions patients actually ask, rather than marketing copy an engine cannot lift.
4 · Technical foundation
HTTPS, mobile setup, canonical tags — and critically, whether your content exists in the raw HTML. AI crawlers generally do not run JavaScript.
5 · Freshness signals
Live-answer engines favour pages that visibly show when they were last updated.
6 · Discoverability
Whether a sitemap exists and is declared, so crawlers find every page instead of only what they stumble across.
Want to know what the engines actually say?
We run the questions your patients ask across ChatGPT, Perplexity and Gemini, then send you a short report showing where you appear — and which competitors appear instead.
Get the free 3-engine report